Artyom Chekmasov ← Back to work

Brand identity · 2024

Strategic Club Solutions brand guideline

Strategic Club Solutions is a consulting firm for private clubs. Working as a contract designer, I built its 2024 brand guideline: one set of rules for the logo, type, color, voice and photography, so every piece of SCS marketing looks and sounds like the same company.

2
Brand colors
2
Typefaces
1-page
Quick-reference summary
SCS brand guideline summary sheet: logo usage, typography, color palette and photography
SCS brand guideline — cover
SCS brand guideline — table of contents and about our company
SCS brand guideline — voice, logo lockup and clear space
SCS brand guideline — logo do-nots and primary font
SCS brand guideline — secondary font and primary color palette
SCS brand guideline — secondary color palette and email signature
SCS brand guideline — email example
SCS brand guideline — back cover
SCS business cards
SCS brand materials